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The Impact of Motion Pictures on Advertising and American Society

1. Introduction:

The focus of this paper is to discuss the role of motion pictures in the development of advertising and its impact on American society. In particular, the paper will address how motion pictures have been used as a sensitization tool to generate cash and their place in the world of entertainment. The power of motion pictures in dramatization will also be addressed, as well as their significance on television.

2. The Development of Motion Pictures and Advertising:

The concept of motion pictures reached its peak in the 20th century, having developed from pictures, such as stationary images of human forms cast as shadows on walls. The first real motion picture projector was invented by Thomas Edison in 1891, which lead to the production of short movies and the hosting of stage plays in America. The use of moving images in advertising concepts also began during this time. However, it was not until the late 19th century that advertisers started using trade cards that featured moving images to promote their products (Coon, 1992). This practice increased in popularity throughout the early 20th century with the invention of new printing technologies that allowed for mass production (Coon, 1992). The rise of motion pictures as an advertising tool resulted in a significant increase in cash generation for businesses (Coon, 1992).

3. The Impact of Motion Pictures on American Society:

The impact of motion pictures on American society has been both positive and negative. On one hand, motion pictures have served as a powerful sensitization tool that has helped to bring about social change. For example, films such as “Guess Who’s Coming to Dinner” (1967) and “The Little Foxes” (1941) helped to break down racial barriers by depicting interracial relationships in a positive light (Kanfer, 1993). On the other hand, some have argued that motion pictures have had a negative effect on American society by perpetuating certain stereotypes (Kanfer, 1993). For example, films such as “Gone With the Wind” (1939) and “Birth of a Nation” (1915) have been criticized for their portrayal of African Americans as lazy and unintelligent (Kanfer, 1993).

4. The Use of Motion Pictures as a Sensitization Tool:

As mentioned above, motion pictures have often been used as a sensitization tool to bring about social change. In addition to breaking down racial barriers, films have also been used to raise awareness about other issues such as poverty, war, and women’s rights. For example, films such as “The Grapes of Wrath” (1940) and “Schindler’s List” (1993) have depicted the effects of poverty and war on ordinary people, while films such as “The Help” (2011) and “Erin Brockovich” (2000) have shed light on the discrimination faced by women in the workplace.

5. The Role of Motion Pictures in Generating Cash:

In addition to their social impact, motion pictures have also played an important role in generating cash for businesses. As previously mentioned, the use of moving images in advertising increased significantly throughout the early 20th century due to new printing technologies that allowed for mass production (Coon, 1992). This led to a significant increase in revenue for businesses that were able to use motion pictures to promote their products. In addition to advertising, motion pictures have also been used as a means of generating cash through ticket sales and DVD sales.

6. The Place of Motion Pictures in the World of Entertainment:

Motion pictures have long been considered a form of entertainment. In addition to being used as a means of generating cash, motion pictures have also been used to entertain audiences through their stories and characters. Films such as “Casablanca” (1942) and “The Godfather” (1972) are considered classic examples of Hollywood filmmaking that have entertained audiences for generations. In recent years, the popularity of independent and foreign films has also grown, as these films offer a different perspective on the world of entertainment.

7. The Power of Motion Pictures in Dramatization:

The power of motion pictures is not limited to their ability to generate cash or entertain audiences. Motion pictures have also been used as a means of dramatizing events and bringing about social change. For example, films such as “The Death of a Salesman” (1951) and “A Raisin in the Sun” (1961) have helped to bring about changes in the way that American society views poverty and race relations, respectively. Additionally, films such as “The Hunt for Red October” (1990) and “Black Hawk Down” (2001) have dramatized the events of the Cold War and the War on Terror, respectively.

8. The Significance of Motion Pictures on Television:

The impact of motion pictures is not limited to the world of entertainment. Motion pictures have also had a significant impact on television. In particular, motion pictures have played an important role in the development of television news programming. For example, the first live television broadcast of a news event was the Hindenburg disaster in 1937 (Hirsch, 2006). This event was filmed by newsreel cameras and broadcasted live on television, giving viewers a front-row seat to history. In addition to news programming, motion pictures have also had an impact on fictional television programming. For example, many popular television shows such as “Star Trek” (1966-1969) and “Twin Peaks” (1990-1991) were heavily influenced by film (Hirsch, 2006).

9. Conclusion:

In conclusion, motion pictures have had a significant impact on the development of advertising and American society as a whole. Motion pictures have served as a powerful sensitization tool that has helped to bring about social change, while also playing an important role in generating cash for businesses. In addition to their social impact, motion pictures have also played an important role in the world of entertainment by entertaining audiences through their stories and characters. Finally, the power of motion pictures is not limited to their ability to generate cash or entertain audiences; motion pictures have also been used as a means of dramatizing events and bringing about social change.

FAQ

Motion pictures influence the media by shaping public opinion and providing a window into other cultures.

Some of the benefits of watching movies include entertainment, education, and escapism.

There are some negative effects of movies on society, such as desensitization to violence or distorted views of relationships.

We can make sure that we watch films responsibly by being discerning about what we watch and keeping our viewing in perspective.

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