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The Positive and Negative Impacts of Tourism on New Zealand

1. Introduction

New Zealand has been able to successfully market itself as a top tourist destination and this has positively impacted the sustainability of the tourism industry. The country has a strong focus on quality tourism experiences and sustainable tourism practices. The New Zealand government has been proactive in working with the private sector to develop the tourism industry. The government has also invested heavily in infrastructure and product development to improve the competitiveness of the tourism industry.

The importance of the tourism industry to New Zealand

The tourism industry is important to New Zealand for a number of reasons. Firstly, it is a significant contributor to the country’s economy. In 2015, the tourism industry contributed $12.8 billion to New Zealand’s GDP (Tourism New Zealand, 2016). This was equivalent to 4.4% of the country’s GDP. Secondly, the tourism industry is an important employer in New Zealand. In 2015, there were 106,000 people employed directly in the tourism industry (Tourism New Zealand, 2016). This was equivalent to 4.7% of all jobs in New Zealand. Thirdly, the tourism industry is a key driver of cultural exchange and understanding. Inbound tourists bring new ideas and perspectives to New Zealand and this enhances the country’s cultural richness. fourthly, The tourism industry is also an important source of foreign exchange for New Zealand. In 2015, international tourists spent $9.7 billion in New Zealand (Tourism New Zealand, 2016). This was equivalent to 26% of all export earnings for the country.

2. The New Zealand Tourism System

The New Zealand government and the tourism industry

The New Zealand government has been proactive in developing the country as a top tourist destination. The government has worked closely with the private sector to improve the competitiveness of the tourism industry (OECD, 2016). The government has also invested heavily in infrastructure and product development (Tourism New Zealand, 2016). For example, the government has invested $1 billion in upgrading airports and $100 million in developing new tourist attractions (Tourism New Zealand, 2016). The government’s focus on developing the tourism industry is part of its wider economic development strategy. The government believes that the tourism industry can be a key driver of economic growth and job creation (Tourism New Zealand, 2016).

The tourism stakeholders in New Zealand

There are a number of key stakeholders in the tourism industry in New Zealand. These include:
-The government: As mentioned above, the government is a key player in developing the tourism industry in New Zealand.
-The private sector: The private sector includes businesses such as hotels, tour operators, and transport companies. These businesses play a vital role in providing products and services to tourists.
-Tourism organizations: There are a number of national and regional organizations that represent the interests of different sectors within the tourism industry (e.g., hoteliers, tour operators).
-Educational institutions: Educational institutions play an important role in providing training and education for employees within the tourism industry (e.g., hospitality schools).
-Local communities: Local communities benefit from increased economic activity generated by tourists spending money in their area (e.g., shops, restaurants).
-Environmental groups: Environmental groups are concerned with ensuring that tourist activities do not damage the environment (e.g., through pollution or over-development).

3. The New Zealand Tourism Infrastructure

The education and training system for the tourism industry in New Zealand

The tourism industry in New Zealand has a well-developed education and training system. There are a number of universities and polytechnics that offer courses in tourism and hospitality (e.g., hotel management, tour guiding). In addition, there are a number of private training providers that offer specialized courses for the tourism industry (e.g., adventure tourism, wine tourism). The government also provides funding for scholarships and traineeships in the tourism industry (Tourism New Zealand, 2016). This ensures that there is a constant supply of skilled workers for the tourism industry.

The medical facilities and services available to tourists in New Zealand

New Zealand has high-quality medical facilities and services available to tourists. There are a number of public hospitals and private clinics throughout the country. In addition, there are a number of pharmacies and 24-hour medical centers. Tourists can also purchase travel insurance before they travel to New Zealand. This insurance will cover the cost of any medical treatment that is required while in the country.

The conference and convention facilities in New Zealand

New Zealand has a number of well-developed conference and convention facilities. These include the Auckland Convention Center, Wellington Convention Center, Christchurch Convention Center, and Queenstown Convention Center. These facilities are equipped with state-of-the-art audio-visual equipment and can accommodate a large number of delegates. In addition, there are a number of hotels and restaurants that cater to the needs of conference and convention delegates.

The transport infrastructure for the tourism industry in New Zealand

The transport infrastructure for the tourism industry in New Zealand is highly developed. The country has an extensive network of highways and roads which connect all major tourist destinations. In addition, there is an extensive network of domestic airports which provide regular flights to all major tourist destinations. The international airports in Auckland and Christchurch are able to handle a large number of international flights each day. In addition, there is a good range of public transport options available in all major tourist destinations (e.g., buses, trains, taxis).

4. The New Zealand Tourism Product

The currency used by tourists in New Zealand

The currency used by tourists in New Zealand is the New Zealand dollar (NZD). The NZD is a freely traded currency and is pegged to the Australian dollar (AUD). The NZD is currently worth 0.93 AUD (as of January 2018). Tourists can obtain NZD from banks, foreign exchange kiosks, or automatic teller machines (ATMs). Credit cards and debit cards can also be used to obtain NZD from ATMs or to make purchases in stores. Travelers cheques can also be used to obtain NZD but this is not as common as it once was.

The tourist destinations in New Zealand

There are a number of tourist destinations in New Zealand. The most popular tourist destinations include:
-Auckland: Auckland is the largest city in New Zealand and is a popular tourist destination. The city is home to a number of iconic landmarks such as the Sky Tower and the Auckland Harbour Bridge. Auckland is also a popular destination for shopping and dining.
-Wellington: Wellington is the capital city of New Zealand and is a popular destination for culture lovers. The city is home to a number of museums and art galleries. Wellington is also a popular destination for foodies, with a number of excellent restaurants and cafes.
-Christchurch: Christchurch is the largest city on the South Island and is a popular destination for adventure seekers. The city is home to a number of outdoor activities such as hiking, mountain biking, and skiing. Christchurch is also a popular destination for shoppers, with a number of excellent retail stores.
-Queenstown: Queenstown is a popular destination for thrill seekers. The city is home to a number of outdoor activities such as bungee jumping, sky diving, and white water rafting. Queenstown is also a popular destination for foodies, with a number of excellent restaurants and cafes.

5. The Marketing of New Zealand as a Tourist Destination

The promotion of New Zealand as a tourist destination by the government

The government of New Zealand has been proactive in promoting the country as a tourist destination. The government has developed a number of marketing campaigns which have been designed to attract international tourists (e.g., “100% Pure New Zealand”, “Do Something New”). The government has also invested heavily in infrastructure and product development to improve the competitiveness of the tourism industry.

The promotion of New Zealand as a tourist destination by the private sector

The private sector (e.g., hotels, tour operators, transport companies) also plays a role in promoting New Zealand as a tourist destination. The private sector promotes New Zealand through a number of marketing channels such as advertising, public relations, and online marketing. In addition, the private sector invests heavily in product development and customer service to improve the competitiveness of the tourism industry.

6. The Impact of Tourism on the New Zealand

The impact of tourism on New Zealand has been positive overall. The tourism industry has been a key driver of economic growth and job creation in the country. In addition, tourism has helped to promote cultural understanding and exchange. However, there are some negative impacts of tourism on New Zealand. These include:
-Increased pressure on infrastructure and services: The increase in tourism has put pressure on infrastructure and services such as transport, accommodation, and medical facilities.
-Environmental impacts: Tourism can have negative impacts on the environment such as pollution and over-development.
-Crowding: Tourism can also lead to crowding in popular tourist destinations. This can have negative impacts on the quality of life for locals.

FAQ

The main components of New Zealand's international tourism and hospitality system are the businesses and organizations that provide services to tourists, as well as the infrastructure that supports them. This includes accommodation, transportation, attractions, and tour operators.

The tourism and hospitality system contributes to New Zealand's economy by providing jobs for locals, generating income through tourist spending, and promoting the country as a destination.

Challenges faced by the system include seasonality, reliance on international visitors, competition from other destinations, and environmental sustainability. These can be overcome through marketing initiatives, product development, and improved infrastructure.

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