The Globalization of Markets: What You Need to Know
This essay discusses the difference between multinational and global corporations. It argues that many companies today are still operating as multinationals rather than true globals. The essay attributes this to the fact that most companies are still managed according to a "geographic organizational model" in which each country is managed as a separate entity. This results in each country having its own production facilities, marketing campaigns, and so on. The problem with this approach is that it leads to duplication of effort and wastefulness since each country is essentially doing its own thing rather than working together towards a common goal.