💸 Marketing Essay Examples and Topics

Marketing to Asian American Subcultures

This essay discusses the challenges faced by companies when marketing to Asian American subcultures. These challenges include language barriers, cultural differences, and targeting difficulties. Despite these challenges, companies can still find ways to effectively target this market segment by understanding the needs and wants of the consumers.

The Benefits of Dried Traditional African Vegetables

Dried traditional African vegetables are a healthy and nutritious food product that can be exported to the European Union market. These vegetables are typically grown in Africa and are then dried using a process that retains their nutritional value. They are rich in vitamins, minerals, and antioxidants, making them an ideal food for those who wish to maintain a healthy diet. There is a growing market for these vegetables in the United States, as more Americans become aware of the benefits of eating a healthy diet. In addition, our product is more affordable than competing brands, making it more accessible to a wider range of consumers.

The Success of Costco: A Case Study

This essay will examine Costco’s history, business model, market position, pricing strategy, product diversity, no-frills environment, and institutional approach to customers. The paper will also compare Costco to its two main competitors in the warehouse club industry: Sam’s Club and Wal-Mart.

Bossy Hair: Increasing Market Share in Germany

This essay discusses the problem facing Bossy Hair of lower profitability in Germany than in Spain, and how to increase market share in Germany through various marketing initiatives.

The Impact of PEST and Market Environment Factors on a German Car Company

This essay looks at the marketing plan for a German car company by analyzing the PEST and market environment factors. The report starts with an introduction of the company followed by a PEST analysis which looks at the political, economic, social and technological factors affecting the company. The market environment section looks at how German cars are affected by fiscal and monetary policies, aggregate national income, export in a given economy, foreign exchange, inflation rate and balance of payment deficit. The report then looks at the relationship of the German car company with its international partners before concluding.

The Effectiveness of HSBC’s Marketing Strategy

This research paper will critically evaluate HSBC’s marketing strategy in order to determine whether it is likely to be successful in achieving its objectives. The paper will focus on customer awareness of HSBC’s marketing campaign, customer satisfaction with what they know about HSBC, and negative perceptions of HSBC as a result of the bank’s involvement in past scandals.

Drifter beer: A new player in the craft beer market

Drifter beer is a new player in the craft beer market. The company is currently positioned as a premium craft beer. It is brewed in small batches using the best quality ingredients. The company uses an innovative brewing process that results in a unique flavor. The beer is currently available in select markets in the Northwest area of Oregon.

Drifter beer’s customers are very satisfied with the product. They feel that it is a high-quality beer that is worth the price. They also enjoy the unique flavor and appreciate the fact that it is brewed in small batches.

Drifter beer plans to continue to focus on quality and innovation in order to maintain its position as a premium craft beer. The company also plans to expand its distribution to other markets in Oregon and beyond. Additionally, Drifter beer plans to continue to invest in marketing and advertising to build awareness

The Benefits of Loyalty Programs: Carrefour, Tesco, and Wal-Mart

This essay looks at the loyalty programs offered by the world’s three largest retailers – Carrefour, Tesco, and Wal-Mart. All three companies have long-standing programs in place that offer customers discounts and rewards for their loyalty. The programs have been successful in encouraging customers to keep coming back, and all three companies have continued to invest in and refine their programs over the years.

Neutrogena: A Leader in the Personal Care Market

Neutrogena is a leading player in the personal care market. The company has built a strong brand image by focusing on specific target markets and offering product lines that meet the needs of these markets. Neutrogena has also adopted an effective pricing strategy and promotional mix that has helped the company to achieve success in the marketplace.