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The Three Company’s Pricing Strategy

1. 0 Introduction

This essay will critically evaluate the pricing strategy for www.three.co.uk. The Three company is a mobile phone operator which is a subsidiary of Hutchison Whampoa. Three offers UMTS (3G) and GSM (EDGE, GPRS) technology mobile phone services. The company has over 18 million customers in the UK, Ireland, Austria, Denmark, Hong Kong, Macau, Italy, Sweden and Australia (www.three.co.uk). In 2009, three was reported to have 91% market penetration in the UK (www.three.co.uk).
The company’s objective is to offer affordable mobile phone services without compromising on quality or service delivery (www.three.co.uk). In line with this objective, the company has a wide range of products and services on offer. These include cell phones, the internet, cell phone service, 3G network and USB mobile broadband modem among others (www.three.co.uk).
The company’s pricing strategy is based on offering affordable products and services without compromising on quality or service delivery (www.three.co.uk). In line with this objective, the company has a wide range of products and services on offer which are priced competitively (www.three.co.uk).

2. 0 The Three Company
2.1 Background

The Three company is a mobile phone operator which is a subsidiary of Hutchison Whampoa (www.three.co. uk). Three offers UMTS (3G) and GSM (EDGE, GPRS) technology mobile phone services to its customers (www. three. co. uk ). The company has over 18 million customers in the UK, Ireland, Austria, Denmark, Hong Kong, Macau, Italy, Sweden and Australia www. three. co. uk ). In 2009, three was reported to have 91 % market penetration in the UK www. three. co. uk ). www www www www www www www www www www www

2. 2 Objective

The company’s objective is to offer affordable mobile phone services without compromising on quality or service delivery (www.three.co.uk). In line with this objective, the company has a wide range of products and services on offer which are priced competitively (www.three.co.uk).

2. 3 Pricing strategy

The company’s pricing strategy is based on offering affordable products and services without compromising on quality or service delivery (www.three.co.uk). In line with this objective, the company has a wide range of products and services on offer which are priced competitively (www.three.co.uk).

2. 4 Product portfolio

The company’s product portfolio includes cell phones, the internet, cell phone service, 3G network and USB mobile broadband modem among others (www.three.co.uk).

2. 5 Market share

The company has a market share of 91% in the UK (www.three.co.uk).

3. 0 Cellular Phones
3.1 The Three Company and the Cell Phone industry

The Three company is one of the leading players in the cell phone industry (www. three.co.uk ). The company offers a wide range of products and services which are priced competitively (www. three. co. uk ). The company has a market share of 91 % in the UK www. three. co. uk ) www www www www www www www www

4. 0 The Internet
4.1 Three’s use of the Internet

The company offers a wide range of products and services which are accessible via the internet (www.three.co.uk). These include cell phones, the internet, cell phone service, 3G network and USB mobile broadband modem among others (www.three.co.uk).

5. 0 Cell Phone Service
5.1 Three’s cell phone service

The company offers a wide range of cell phone services which are priced competitively (www.three.co.uk). These include voice over internet protocol (VoIP), e-mail, instant messaging, social networking, location and maps among others (www.three.co.uk).

6. 0 The 3G Network
6.1 Three’s 3G network

The company has a 3G network which offers high speed data services to its customers (www.three.co.uk). The network is available in major towns and cities across the UK (www.three.co.uk).

7. 0 USB Mobile Broadband Modem
7.1 The use of broadband by Three

The company offers a wide range of broadband services which are accessible via a USB mobile broadband modem (www.three.co.uk). These services include VoIP, e-mail, instant messaging, social networking, location and maps among others (www.three.co.uk).

8. 0 Skype
8.1 Three and Skype

The company has partnered with Skype to offer VoIP services to its customers (www.three.co.uk). The service is available to customers who have a 3G connection (www.three.co.uk).

9. 0 Location and Maps
9.1 Three’s use of location and maps

The company offers a wide range of location and map based services which are accessible via the internet (www. three. co. uk ). These services include VoIP, e-mail, instant messaging, social networking, location and maps among others (www. three. co. uk ).10.0 Conclusion
The company has a wide range of products and services which are priced competitively (www. three. co. uk ). The company has a market share of 91 % in the UK www. three. co. uk ).

FAQ

The main pricing strategies used by www.three.co.uk are discounts, special offers, and bundles.

www.three.co.uk uses these pricing strategies to attract and retain customers by offering them value for their money. These pricing strategies also help to increase the overall profitability of www.three..co., as more customers are likely to purchase products and services when they are offered at a discount or special offer price.

The impact of these pricing strategies on the overall profitability of www.three..co is positive, as they help to increase sales and encourage customer loyalty

Cite this assignment

Free Essay Samples (January 30, 2023) The Three Company’s Pricing Strategy. Retrieved from https://essayholic.com/the-three-companys-pricing-strategy/.
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