The T-shirt Industry: A Global Perspective
1. T-shirts in Manzese Market
Manzese Market in Tanzania is one of the biggest second-hand markets in East Africa. T-shirts are one of the most popular items sold there. The main value adding procedure can be seen in the way such product is delivered to the consumer.
The first stage is sorting and grading. T-shirts are sorted by color, brand, size and condition. The process is done by dealers who have skills in grading and sorting.
After that, t-shirts are delivered to bale opening parties. These parties are usually organized by Mitumba dealers. At the party, potential buyers can check the quality of t-shirts and negotiate prices with sellers.
The last stage is bargaining. Bargaining is a key part of Manzese Market culture. Prices of t-shirts are usually negotiable, so buyers can try to get a lower price by bargaining with sellers.
2. T-shirts in the global economy
T-shirts are one of the most popular items of clothing in the world. But where do they come from? And how have they become such a global phenomenon?
The origins of t-shirts can be traced back to the 19th century. They were first worn as undershirts by US Navy sailors and later by US soldiers during the Spanish-American War in 1898. T-shirts became popular as outerwear in the 1920s, when movie stars such as Rudolph Valentino began to wear them on screen.
The modern t-shirt industry began in the 1950s, when companies such as Fruit of the Loom and Hanes began to mass-produce t-shirts for the American market. T-shirts became even more popular in the 1960s, when they were adopted by countercultural movements such as the hippies and surfers.
The t-shirt industry took off in the 1980s, when brands such as Nike, Adidas and Reebok began to produce sports shirts with their logos on them. T-shirts become even more globalized in the 1990s, when fashion designers such as Ralph Lauren and Calvin Klein began to produce designer t-shirts. Today, t-shirts are manufactured all over the world and are worn by people of all ages and cultures.
The Mitumba industry is a key part of the global t-shirt market. Mitumba is Swahili for “secondhand”. The Mitumba industry refers to the trade in used clothing from developed countries to developing countries. Every year, millions of tons of used clothing are exported from countries like the US, UK and Canada to countries like Tanzania, Kenya and Uganda.
Most of this clothing is donated by ordinary people or sold by charities to second-hand shops. It is then sorted, graded and bundled into bales by commercial dealers. These bales are then shipped to Africa, where they are sold in open air markets like Manzese Market.
The Mitumba industry has been criticized for its environmental impact and for putting local manufacturers out of business. However, it has also been praised for providing affordable clothes to people who cannot afford new clothes.
Big brands such as Nike, Adidas and Reebok are the biggest players in the global t-shirt market. These brands produce millions of t-shirts every year and sell them all over the world.
Nike is the world’s largest t-shirt manufacturer. The company’s revenues from t-shirts totaled $2.7 billion in 2017. Nike produces t-shirts for a variety of sports, including football, basketball, running and tennis.
Adidas is the second largest t-shirt manufacturer. The company’s revenues from t-shirts totaled $1.9 billion in 2017. Adidas produces t-shirts for a variety of sports, including football, basketball, running and tennis.
Reebok is the third largest t-shirt manufacturer. The company’s revenues from t-shirts totaled $1. billion in 2017. Reebok produces t-shirts for a variety of sports, including football, basketball, running and tennis.
The global t-shirt market is expected to grow to $17.6 billion by 2022. The growth of the market is being driven by the increasing popularity of sports shirts and the growing demand for designer t-shirts.