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The Shangri-La Group of Hotels: World’s Leading Luxury Hotel Brand

1. Introduction

Shangri-La Group of Hotels is the world’s number one group in the hotel industry, according to a latest ranking by Business Traveller magazine. The group has a portfolio of over 90 hotels and resorts across more than 30 countries and territories, including China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, Thailand and the United Kingdom. Shangri-La Hotels and Resorts is the flagship brand of the group, with a total of 46 properties currently in operation.

2. Shangri-La’s position in the hotel industry

With its strong presence in Asia Pacific and recent expansion into Europe and North America, Shangri-La is well-positioned to capitalize on the growing demand for luxury travel. The company’s focus on quality service and luxury amenities has resulted in high customer satisfaction levels and repeat business. Shangri-La has been consistently ranked among the top three hotel groups in the world by Business Traveller magazine. In 2017, the group was named ‘The World’s Leading Luxury Hotel Brand’ for the sixth consecutive year at the World Travel Awards.

3. Latest trends

The luxury hotel sector is currently experiencing strong growth due to an increase in international travel and a rise in disposable incomes. According to research firm Euromonitor International, the global luxury hotel market is expected to grow by 4.8% annually between 2017 and 2021. The Asia Pacific region is expected to be the fastest-growing market, with a CAGR of 6.2%.

One of the latest trends in the luxury hotel sector is the rise of ‘bleisure’ travel (business + leisure). This trend is being driven by young professionals who are increasingly takingadvantage of their work trips to explore new destinations. According to a study by American Express, bleisure travel is expected to grow by 15% over the next two years.

4. Biggest competitors

The Shangri-La Group competes with other leading international hotel groups such as Hilton, Marriott and Hyatt. In terms of market share, Hilton is the largest player with a 11.6% share of the global hotel market followed by Marriott (9%), Accor (5%), IHG (4%), Wyndham (3%) and Hyatt (2%).

5. Conclusion

Shangri-La Group of Hotels is well-positioned to capitalize on the growing demand for luxury travel with its strong presence in Asia Pacific and recent expansion into Europe and North America. The company’s focus on quality service and luxury amenities has resulted in high customer satisfaction levels and repeat business. Shangri-La has been consistently ranked among the top three hotel groups in the world by Business Traveller magazine

FAQ

The founding of Shangri-La Hotels and Resorts was inspired by the novel Lost Horizon by James Hilton.

Shangri-La sets itself apart from other luxury hotel brands with its unique Asian hospitality, which is based on the company's core values of warmth, care, and sincerity.

Shangri-La has managed to remain successful for over 50 years due to its commitment to providing guests with an authentic Asian experience, as well as its strong relationships with travel partners and loyalty programs.

The company faces challenges in the current market environment due to increased competition from online booking platforms and alternative accommodation options such as Airbnb.

Shangri-La is innovating by investing in new technology, expanding its global footprint, and launching new brands such as Kerry Hotels.

Some of the brand's most iconic properties around the world include the Shangri-La Hotel in Hong Kong, The Bund in Shanghai, Kowloon Tong in Kuala Lumpur, and Mumbai International Airport in India.

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Free Essay Samples (December 2, 2022) The Shangri-La Group of Hotels: World’s Leading Luxury Hotel Brand. Retrieved from https://essayholic.com/the-shangri-la-group-of-hotels-worlds-leading-luxury-hotel-brand/.
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