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The Main Problem of Hewlett-Packard and the Solution

1. Introduction

Hewlett-Packard Company, or HP, is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, technologies, software, services and solutions to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.

The main problem of Hewlett-Packard is the bureaucratic operational structure of the company, which crippled the efficiency of the sales force of the company. The structure forces employees to go through several layers of management in order to get approval for even small decisions. This often leads to frustration and decreased productivity among employees.

In addition, the company has been facing inconsistent corporate communication. In Europe and the US, different sales teams would give different price quotes to multinational customers depending on the country they were in. This created confusion among customers and made it difficult for them to make comparisons.

Mr. Hurd, who was brought in as CEO in 2005, decided to centralize the Europe and US operation in an effort to improve communication and coordination within the company. However, this only served to further alienate employees who felt that their jobs were being outsourced.

3. Solution to the Main Problem
3.1 Centralize the Europe and US operation

The solution to the main problem is to centralize the Europe and US operation. This will allow for better communication and coordination between employees. In addition, it will also allow for a more efficient use of resources.

3. 2 Improve communication within the company

In order to improve communication within the company, HP needs to establish a clear and concise corporate communications strategy. This strategy should be communicated to all employees so that they are aware of it and can act accordingly.

4. Conclusion

The main problem of Hewlett-Packard is the bureaucratic operational structure of the company, which crippled the efficiency of the sales force of the company. The solution to the main problem is to centralize the Europe and US operation. In addition, HP needs to establish a clear and concise corporate communications strategy.

FAQ

The main marketing issues facing Hewlett-Packard Company are its declining market share, intense competition, and need to better target its products and services.

The company's approach to marketing has changed over time from a focus on technology to a focus on customer needs and wants. This change is due to the changing landscape of the tech industry and the need for HP to better compete against its rivals.

The challenges that Hewlett-Packard Company faces in terms of its marketing strategy going forward include continuing to decline market share, intense competition, and the need to further differentiate its products and services.

Cite this assignment

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