The Importance of the Pictorial Section in Advertisements
In the world of advertising, the pictorial section is often more important than the textual part. The use of text in advertisements is not obligatory as the pictorial section conveys more information than the textual part. The main advantages of the pictorial section are that it can be easily comprehended and that it requires less attention from the reader.
2. The pictorial section in advertisements:
The pictorial section in advertisements is used to capture the reader’s attention and to communicate the message of the advertisement quickly and efficiently. In most cases, the pictorial section contains an image or a graphical representation of the product that is being advertised. The use of images in advertising is very effective as it can convey a lot of information in a short period of time. Moreover, images are easier to comprehend than text and they are more likely to stick in the reader’s mind.
3. The textual part in advertisements:
The textual part in advertisements is often used to provide additional information about the product that is being advertised. In some cases, the textual part can be used to communicate a message that cannot be effectively conveyed through images. However, the textual part is not as important as the pictorial section and it should not be given too much attention.
In conclusion, it can be said that the use of text in advertisements is not obligatory as the pictorial section can convey more information than the textual part. Images are easier to comprehend than text and they are more likely to stick in the reader’s mind.
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