Why Men Use Skin Care Products and How They Perceive the Market
This research will use a qualitative methodology involving in-depth interviews with 20 male consumers aged 18-40 years old to understand what motivates them to purchase skin care products, what kind of skin care products they are looking for, and their concerns about using them. The findings from this research will contribute to our understanding of the male skincare market by providing insights into the motivations and concerns of male consumers.