The Research Process Development

This essay discusses the steps involved in conducting research, with a focus on the development of a research question and search strategies.

The E. coli Outbreak at Odwalla Inc. and the company’s responsibility

This essay discusses the different degrees of responsibility that Odwalla Inc. and its employees had in the 1996 E. coli outbreak. It also evaluates the public recall of Odwalla’s products and the costs that the company incurred because of the crisis. Finally, it discusses how Odwalla’s employees reacted to the crisis and what confidence they had in recapturing the market.