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Improving McDonald’s Business in Australia: Issues and Recommendations

1. Introduction

McDonald’s is one of the world’s most popular fast food chains with more than 30,000 restaurants in over 100 countries. The company has been in operation for over half a century and is well-known for its burgers, fries and shakes. In Australia, McDonald’s has been operating for over 40 years and currently has over 800 restaurants across the country. Despite its popularity, there have been some issues with the organization of McDonald’s business in Australia, which have resulted in complaints from customers and staff. In this paper, we will focus on two points: the issues in the organization of McDonald’s business in Australia and the recommendations that may be offered to improve the quality.

2. Body

2.1 Issues in McDonald’s Business in Australia

There are three main issues that have been identified in McDonald’s business in Australia: insufficient feedback to staff about their functions, lack of productivity among the staff, and the staff’s inability to handle customers’ complaints and enquiries.

2. 1. Insufficient Feedback to Staff about Their Functions

One of the issues that have been raised by staff is that they do not receive sufficient feedback about their functions. This can be a problem because it can lead to confusion and frustration among staff, which can eventually result in a decline in productivity. Furthermore, when customers do not receive the level of service they expect, they may decide to take their business elsewhere. To address this issue, it is recommended that managers make a concerted effort to provide clear and concise feedback to staff on a regular basis. This will ensure that everyone is on the same page and will help to avoid any misunderstandings or miscommunications.

2. 1.2 Lack of Productivity among the Staff

Another issue that has been identified is that there is a lack of productivity among the staff. This can be attributed to a number of factors, such as insufficient training, unclear job roles, and lack of motivation. To address this issue, it is recommended that managers provide adequate training to staff so that they are aware of their roles and responsibilities. Furthermore, it is important to ensure that job roles are clear and concise so that everyone knows what is expected of them. Finally, managers should try to motivate staff by offering incentives for meeting targets or goals.

2. 1.3 The Staff’s Inability to Handle Customers’ Complaints and Enquiries

The final issue that will be discussed is the staff’s inability to handle customers’ complaints and enquiries. This can be a major problem because it can lead to a decline in customer satisfaction levels. To address this issue, it is recommended that customer service training be provided to all staff members so that they are better equipped to deal with complaints and enquiries. Additionally, it is important for managers to handle customer complaints and enquiries in a prompt and professional manner so that customers feel valued and appreciated.

3. Recommendations

Based on the issues discussed above, there are three main recommendations that can be made: improving the quality of feedback to staff; conducting training programs on productivity enhancement techniques; and enhancing staff cohesion through role-playing exercises.

3. 1 Improving the Quality of Feedback to Staff

As mentioned previously, one of the issues that have been raised by staff is that they do not receive sufficient feedback about their functions. To address this issue, it is recommended that managers make a concerted effort to provide clear and concise feedback to staff on a regular basis. This will ensure that everyone is on the same page and will help to avoid any misunderstandings or miscommunications. Furthermore, it is important for managers to give feedback in a constructive manner so that staff members feel motivated to improve their performance.

3. 2 Conducting Training Programs on Productivity Enhancement Techniques

Another issue that has been identified is that there is a lack of productivity among the staff. This can be addressed by conducting training programs on productivity enhancement techniques. These programs will teach staff members how to be more efficient and effective in their work. Additionally, training programs will also help to increase staff morale and motivation levels, which can further enhance productivity.

3. 3 Enhancing Staff Cohesion through Role-Playing Exercises

The final recommendation is to enhance staff cohesion through role-playing exercises. This will help to create a sense of team spirit among employees, which can lead to improved communication and collaboration. Additionally, role-playing exercises can also help employees to better understand each other’s roles and responsibilities. Ultimately, this will result in a more efficient and effective workplace.

4. Conclusion

In conclusion, there are a number of issues that have been identified in McDonald’s business in Australia. However, by following the recommendations outlined above, these issues can be addressed and resolved. Ultimately, this will lead to improved customer satisfaction levels and a more efficient and effective workplace.

FAQ

The main issues facing McDonald's in Australia are declining sales, fierce competition, and negative public opinion.

Some possible recommendations to address these issues include reducing prices, improving customer service, and increasing marketing efforts.

These recommendations would impact McDonald's business in Australia by increasing costs, requiring more manpower, and potentially damaging the company's reputation further.

Other factors that should be considered when addressing the issues facing McDonald's in Australia include the company's global strategy, its financial situation, and the current state of the fast food industry in Australia.

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