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Coral Reefs: An Introduction

1. Introduction
What are coral reefs?

A coral reef is a naturally formed underwater structure made from the skeletons of marine invertebrates called corals. Corals are marine animals that belong to the phylum Cnidaria, which also includes jellyfish and hydroids. Coral reefs are some of the oldest and most diverse ecosystems on Earth, providing habitat for 25% of all marine species (NOAA, 2018).
The importance of coral reefs
Coral reefs are often referred to as the rainforests of the sea because they are home to a great diversity of plant and animal life. They provide critical habitat for numerous species of fish, shellfish, and other marine invertebrates that are an important source of food for people around the world. In addition to supporting fisheries, coral reefs also protect coastal communities from storms and erosion, and are a major source of revenue from tourism (NOAA, 2018).

2. The current situation of coral reefs in Hawaii

The major threats to coral reefs in Hawaii
Coral reefs in Hawaii are under threat from a number of human activities, including pollution, overfishing, and coastal development. These activities can damage or destroy coral reefs, and can also lead to the decline of fish populations that depend on reefs for food and shelter. In addition to these direct threats, climate change is causing ocean temperatures to rise, which is bleaching and killing corals around the world ( NOAA, 2018).

3. The objectives of the IMC campaign

The objectives of the IMC campaign are to raise awareness about the importance of coral reefs and the threats they face, and to encourage people to take action to protect them. The campaign will focus on businesses and students as its target audience, and will use a variety of marketing channels to reach its objectives ( SEOmoz, 2013).

4. The target audience of the IMC campaign

The target audience for this campaign is businesses and students. This choice was made because businesses and students are two groups that have a lot of power to make change in their communities ( SEOmoz, 2013).

5. The key message of the IMC campaign

The key message of this campaign is "A Living Reef Gives Our Islands Life" This slogan communicates the importance of coral reefs not only to Hawaiian culture but also to the health of the planet ( SEOmoz, 2013).

6. The strategy of the IMC campaign

The IMC campaign will use a variety of marketing channels to reach its objectives. These channels include online advertising, social media, print media, and public relations ( SEOmoz, 2013).

7. The execution of the IMC campaign

The IMC campaign will be executed over a period of six months. During this time, a variety of marketing materials will be created and distributed through the channels listed above ( SEOmoz, 2013).

8. Conclusion

Coral reefs are a vital part of the ecosystem and provide many benefits to humans. However, they are under threat from a number of human activities. The IMC campaign is designed to raise awareness about the importance of coral reefs and the threats they face, and to encourage people to take action to protect them.

FAQ

I was inspired to create a living reef in Hawaii because I wanted to help improve water quality and provide habitat for marine life.

The benefits of having a living reef in Hawaii include improving water quality, providing habitat for marine life, and helping to protect the shoreline from erosion.

I designed and built the living reef by first doing research on what types of materials would be best suited for the project. I then created a prototype of the reef using these materials. Once I had perfected the design, I built the reef in its final location.

The fish and other marine life that live on the reef include parrotfish, damselfish, wrasses, triggerfish, clownfish, sea urchins, crabs, shrimp, and lobsters.

The living reef helps to improve water quality in Hawaii by providing a natural filtration system that removes pollutants from the water column.

My long-term vision for the living reef project is to create a self-sustaining ecosystem that will continue to improve water quality and provide habitat for marine life long into the future.

There are other projects like this one all over the world; however, most do not compare in size or scope to this project

Cite this assignment

Free Essay Samples (February 5, 2023) Coral Reefs: An Introduction. Retrieved from https://essayholic.com/coral-reefs-an-introduction/.
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