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Bossy Hair: Increasing Market Share in Germany

1. Introduction

Bossy Hair is an international hairdressing group with salons in Germany, Spain, and Portugal. The company was founded in 2006 by Alberto Bossy, a renowned hairdresser with more than 20 years of experience in the industry. The company has a strong competitive advantage thanks to its unique product offering, competitive prices, and excellent customer service.

The company’s marketing mix is based on a monopoly strategy, which means that the company has a very high market share in its home country of Spain. In Germany, the company has a more aggressive marketing mix, with price discounts and special offers being used to attract customers.

2. Company overview

Bossy Hair is a leading international hairdressing group with salons in Germany, Spain, and Portugal. The company was founded in 2006 by Alberto Bossy, a renowned hairdresser with more than 20 years of experience in the industry. The company has a strong competitive advantage thanks to its unique product offering, competitive prices, and excellent customer service.

The company’s marketing mix is based on a monopoly strategy, which means that the company has a very high market share in its home country of Spain. In Germany, the company has a more aggressive marketing mix, with price discounts and special offers being used to attract customers.

3. Problem identification

The main problem facing Bossy Hair is that its German operations are not as profitable as its Spanish ones. This is due to the fact that the company has a lower market share in Germany than it does in Spain. In order to increase profitability, the company needs to increase its market share in Germany.

4. Marketing focus

The marketing focus for Bossy Hair should be on increasing its market share in Germany. This can be achieved through a number of initiatives such as price discounts, special offers, and targeted advertising.

5. Marketing objectives

The marketing objectives for Bossy Hair should be to increase market share in Germany to 10% within two years. This would enable the company to generate an additional €10 million in revenue and €5 million in profit over this period.

6. Marketing program

The marketing program for Bossy Hair should include the following initiatives: price discounts, special offers, targeted advertising, and new product launches.

7. Implementation

The marketing initiatives should be implemented over a two-year period. The first year should be focused on price discounts and special offers. The second year should be focused on targeted advertising and new product launches.

8. Conclusion

Bossy Hair is a leading international hairdressing group with a strong competitive advantage. However, the company’s German operations are not as profitable as its Spanish ones. In order to increase profitability, the company needs to increase its market share in Germany. This can be achieved through a number of initiatives such as price discounts, special offers, and targeted advertising.

FAQ

The specific goals of the marketing plan are to increase brand awareness, generate leads, and grow sales.

The target audience for this marketing plan is small businesses in the United States.

The strategies that will be used to implement the marketing plan include content marketing, social media marketing, and email marketing.

Success will be measured for this marketing plan by tracking increases in brand awareness, lead generation, and sales growth.

Cite this assignment

Free Essay Samples (March 31, 2023) Bossy Hair: Increasing Market Share in Germany. Retrieved from https://essayholic.com/bossy-hair-increasing-market-share-in-germany/.
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"Bossy Hair: Increasing Market Share in Germany." Free Essay Samples - Accessed March 31, 2023. https://essayholic.com/bossy-hair-increasing-market-share-in-germany/
"Bossy Hair: Increasing Market Share in Germany." Free Essay Samples [Online]. Available: https://essayholic.com/bossy-hair-increasing-market-share-in-germany/. [Accessed: March 31, 2023]

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